Ormond rethinks the notion of luxury for the contemporary traveller. We believe that the greatest luxury is a life lived with comfort, purpose, and balance - the sense that one is not bothered with frivolity and opulence, but focused on what matters most. In a world filled with excess, extravagance no longer evokes desire. What people want instead, is simpler. Editing out what is unnecessary, and keeping to the best of what matters most, is simplified luxury.
Our hotels are a collection of thoughtfully designed hotels, inspired by local stories and honest materials that are expressed through refined, modern design. It is meaningful design without fuss, creating spaces that function in timeless style. Spaces that welcome all - guest, locals, or nomads.
Our people are at the heart and soul of our brand. A warm bed, a cold drink, reservations for the best new local restaurant - we’re about service that matters. We want our guests to feel at ease and at home, yet discover new experiences through the comfort of our hotel.
Simplified Luxury is not about being of the moment, but in the moment. Every experience is delivered with purpose and simple elegance, thoughtfully designed to leave a lasting impression.